October-November 2017 Campus Tours

MIC Contest Campus Tour swept International Art Colleges and Universities

Since October, 2017, MIC Contest has been conducting lectures in 15 art schools around the world. The MIC Contest campus Tour to the universities, are the leading key universities in the field of art design at home and abroad. It has a strong academic atmosphere and fresh creative blood.


The international influence of MIC Contest has been continuously upgraded through the transmission and sharing of the content of the tour activities, which has aroused the enthusiasm and expectation of many practitioners and institutions. Laurent-Max De Cock, the masters of international jewelry design, have joined the international judges of MIC Contest, and the competition has also attracted the attention of many practitioners and institutions. From Belgium, the Netherlands, Germany, the United Kingdom, France, Romania, Bulgaria, Spain, Russia, the United States, Canada, Peru and other countries, famous art colleges and universities consulting and participating intentions.


Influence Max

Europe's best fashion Academies


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On October 20, 2017, MIC Creative Masters Competition came to Royal Academy of Fine Arts.


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Royal Academy of Fine Art is a world-class art and Design Institute founded in 1963. It is located in Antwerp, the diamond capital of Belgium. It covers arts and crafts, architecture and design.


In the 1980s, owing to the popularity of "Six Gentlemen of Antwerp", Royal Academy of Fine Art gradually became the most important international institution of higher learning in fashion design.



Master's favor

MIC is destined to be extraordinary

In this international exchange, MIC contacted two heavyweight masters: Mr. JOHAN. PAS, President of Royal Academy of Fine Arts, and Laurent-Max De Cock, professor and jewelry designer of the Department of Jewelry Design of Royal Academy of Fine Arts. They expressed their expectations and wishes for the competition to Jiang Jun, consultant of MIC Contest.


Mr. JOHAN. PAS said that he had seen many cross-border design works, and always found surprises from them. He hoped that there would be amazing cross-border design works in the contest.


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Professor Max believes that a master's competition, which is not bound by tradition, is creative and can change the status quo of design solidification.


Because of Professor Max's ideas coincide with the starting point and viewpoint of the competition, the MIC team solemnly invited him to the judges' seats. Professor Max readily agreed to it. It is precisely because of his participation that the international influence of the MIC Contest has been upgraded again!



Competition Charm

A wave of high-gold players came to fight

The contest's unbounded and open attitude overturns tradition, while generous bonuses, travel awards, and valuable opportunities to cooperate with stars to become famous in fashion and design have aroused great interest among teachers and students of Royal Academy of Fine Art.


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Following the trip to Royal Academy of Fine Art, MIC went to China University of Geosciences (Beijing)China University of Geosciences (Wuhan)Beijing Institute of Fashion and other universities from October 30 to November 2, respectively to launch a new round of campus tour.


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Men of talent come out in succession 

Designing PALACE-LEVEL schools

The universities that MIC Tour visited are all in the leading field of art and design in China. It has a strong academic atmosphere and fresh creative blood.

The enthusiastic response of college teachers and students to the lecture once again proves that the young force represented by MIC is absolutely powerful.


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MIC Contest Entering Beijing Institute of Fashion


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MIC Contest Entering China University of Geosciences (Wuhan)


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MIC Contest Entering China University of Geosciences (Beijing)


International Masters' Assistance

Sharing the Art of Design

In order to let domestic art students have a deeper understanding of the MIC Contest, the competition officials invited Laurent-Max De Cock, a professor of jewelry design at the Royal Academy of Fine Art and a master of international jewelry design, to chair the international jury.


The nearly 70-year-old designer spared no effort to visit all the lecture schools with the MIC Contest team, and personally brought the theme lecture Art of Design, full of fine works for teachers and students.


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Laurent-Max De Cock (Belgium)

He was a professor in the Department of Jewelry Design of the Royal Academy of Fine Art and is a famous jewelry designer in the world.


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During his tour in China, Professor Max discussed the differences between art jewellery, jewellery design and commercial jewellery.

He believes that originality does not mean absolute novelty, but preservation of personality and healthy exploration of possibilities.


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Max also believes that there are still many Chinese people who focus only on the material aspect of jewelry design. The Chinese market still needs time to create more cutting-edge jewelry. Encouraging cross-border designers to participate in the contest can change the inherent concepts in the field of design and set up a broad stage for open concepts and the use of new materials.


Chinese young people are eager to break through, and their unremitting efforts will gradually update the concept of jewelry design. Cultural differences make design more interesting. Max emphasizes that Chinese designers should retain creative ideas from cultural roots.



The top competition was praised by International Masters

MIC is destined to be extraordinary


As an internationally renowned master of design, Max has a very high appraisal of MIC. He believes that the difference between MIC and other jewelry design competitions is that there is no limit to the competition, contestants only need to concentrate on creativity, and contestants can not only get rich bonuses, but also get valuable opportunities for market cooperation and personal success.



Take part in MIC contest,

Let the world see your creative ideas!